Knowledge Matters™

Patrick, Mark Gould has a slightly different take which I agree with. He says:

"Going back to my starting point, we want to be able to understand people (whether our managers, our team, our clients and customers, or our families) in order to work better with or for them, or to get along with them as well as possible. Doing that well is excessively hard. However, by referring to archetypes or categories we can make a reasonable attempt at empathy (especially for the relationships where a ‘quick fix’ will do).

We are fooling ourselves. If any of these relationships is worth pursuing, it must be worth the real effort that it takes to recognise someone as an individual with unique needs, desires, concerns, preoccupations and quirks. Archetypes and categories only conceal that reality".

I find his argument to be powerful.  What do you think?

Regards, Graham