Hi Graham, In theory the SMART acronym is very helpful, but in practice I think it suffers from the problem of most acrostics -- people are so enamoured of the acronym that they don't worry too much about the actual words as long as they all sound positive and pro-active. For example, you could argue that in the definitions given for your linked article, "specific" covers both "measurable" and "timely" (and "tangible"). "Achievable" and "realistic" are also both very similar. Since there doesn't seem to be a great deal of agreement on what the words have to be (eg. see the Wikipedia article), you may want to revise the terms to overlap less. For example, if I were to use SMART, I think I would use "Agreed Upon" rather than Achievable. I would also focus Specific just on the "what", "where" and "why" -- since "who" and "which" relate to how realistic the project is, and "when" the timeliness of it.